The Strong and Mighty Company began as a vision in 2009. I have always known I wanted to have my own company but I did not want just any company. I wanted a company that would provide value to people and make an impact in the world. Thus, 2020 happened. I lost my job in March 2020. I could have dwelled on the situation handed to me, or, I can take the loss of my job as a sign to start my dream company. I began experiencing the sense that I was called to help people, mainly women, know they are stronger than what they are. It became my mission to change the narrative of what women tell themselves. What is seen in the media, what is told to us through crafty marketing, and social media had an impact on me.
My experience as an Athletic Trainer working with sports and non-traditional athletes, I began realizing that I may not have the label of coach, but deep down I have the ability to coach. I helped athletes untap their inner strength but now I wanted to help more people unleash their inner strength. When I first started powerlifting it was a focus on fitness and health. What I did learn is that powerlifting opened up a part of me that I didn’t think I would take action on. I learned that there was this other side of me that wanted to coach and help other people succeed. Powerlifting built my confidence and allowed me to connect to like minded people. It increased my self worth and my self value that resulted in having confidence in myself.
I want people to experience their inner strength and all that it offers. I created the Tools of Strength program, the Women’s Strength Initiative, and #IBuiltHER under the model of Strength in order to support the mission and the vision of the Strong and Mighty Company.